The rise and fall of the app was dizzying, highlighting the fickle tastes of Web users and the speed at which online and gaming trends now move. But not long after the deal closed, many of Draw Something’s original players began to lose interest. And in March it bought OMGPop, the New York start-up behind the Pictionary-style app Draw Something, for $180 million after the game became an overnight hit. Last summer, it bought the Scrabblelike game Words With Friends. And the company has pulled out its pocketbook to keep up with mobile trends. Zynga has had a few successful mobile apps, including its poker app. Companies like Rovio, which developed Angry Birds, and PopCap, which created Bejeweled, a puzzle game, rule the smartphone world. While Zynga has reigned on Facebook, an entirely different marketplace has been flourishing on the screens of the world’s smartphones. But even there, it recently agreed to run ads provided by Facebook and tailored to the interests and demographics of individual Facebook users, in the first such arrangement with an outside site. Zynga has taken some steps away from its reliance on Facebook, including pouring resources and efforts into its own game site,. Zynga generates the majority of its revenue from its relationship with Facebook, and Zynga was responsible for 15 percent of Facebook’s first-quarter revenue. The partnership has proved lucrative for both parties. Facebook processes those payments for Zynga and siphons 30 percent from each transaction. The company’s business rests on the willingness of its players to make in-game purchases, like buying accessories and outfits for their virtual characters. Most of Zynga’s games run on Facebook’s site, allowing users to play with their friends. Creutz said, was the company’s reliance on Facebook. And it faces an onslaught of new competitors, all eager to claim a piece of the mobile and social gaming market. In April, it said it had 292 million active users.īut as Facebook’s growth has slowed, and as plenty of gaming has migrated from the Web onto phones and tablets, Zynga has had trouble adjusting. It staked its future on its ability to persuade people to spend their time tending to digital farms and the like. Early on, Zynga benefited from Facebook’s exploding growth, using its clever games to catapult itself into a full-fledged business. Zynga’s growing pains shed light on the bigger challenges facing the newest generation of businesses built on the social Web and Facebook. “We’re focused on inventing a new consumer industry and looking to build that over the long term,” he said.
Pincus said he was not concerned about the rocky stock price. “We think that the Ville games are fun, and as long as we keep making the game play fun, social and accessible, people will continue to want to engage with each other through those games.” “We focus on evergreen categories and brands and game types,” Mr. In other words, there is no such thing as too many Villes. But he said that the company hoped to continue to create more of the kinds of games that helped establish Zynga as the king of online social gaming. In an interview, Mark Pincus, the founder and chief executive of Zynga, declined to go into specifics about the event. It is holding an event called Unleashed at its headquarters in San Francisco, where it is expected to unveil new games and features that it hopes will impress Wall Street and game players. On Tuesday, Zynga will try to answer that question. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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